Best AI Tools Every Student Needs to Know in 2025

Best AI tools

Education is being rapidly improved by artificial intelligence. From brainstorming to grammar correction, spotting AI-generated text to paraphrasing, using these AI-tools for students can help with speed, quality, and/or originality. As academic requirements change, so does the toolset needed to fulfill them ethically. Below is a detailed look at the most useful AI tools for students in 2025. […]

Turning Social Media Crises into Opportunities: The Role of Incident Investigation

In social media, brands are constantly navigating the fine line between viral success and public scrutiny. A single misstep, a poorly timed post, an insensitive comment, or a misunderstood campaign can escalate into a full-blown crisis within hours. For businesses aiming to maintain a robust online presence, understanding and implementing effective incident investigation processes is […]

Why Your Marketing Analytics Stack Fails & How to Make It Work

Let’s face it: data is king in today’s world. More than ever, companies are spending money  invested in top-tier tools—Google Analytics, a CRM, email monitoring, and maybe even a Customer Data Platform (CDP)—but when it comes time to review performance, the statistics don’t match. Does that sound familiar? You’re not the only one nodding along. […]